The Avengers Trailer essay
The purpose of a film trailer
is to advertise a movie, attract an audience, build anticipation for the movie,
informs the audience of things such as: release dates, dedicated websites and
social media. The trailer also raises enigmas and may give little clues to the
audience about the movie. It also tries to bring more audiences into the
cinemas.
Things that make up a trailer
are: Music, multiple clips taken from the film, release dates for the movie,
names of companies involved, introduction of the characters who will be
appearing in the movie. It may also introduce the director of the movie and
mention his previous works.
The Avengers movie is an
action, adventure and sci-fi movie. We can tell its action adventure because of
the fast pace the trailer sets with the explosions and fight scenes. The rock
music that plays also helps define the genre, as the music is aggressive and
fast paced which matches the action adventure genre. We can tell that the movie
is sci-fi because we can see fictional technology such as Iron Man’s suit.
The style is similar to a
typical superhero comic as it contains people dressed in costumes saving the
world. It also has a lot of action scenes in it, which matches the superhero
style as it tends to be action paced and full of explosions.
I think the main target
audience of this film are people who enjoy fast paced action movies. The movie
may be more specifically aimed at people who enjoy reading superhero comics
made by companies such as Marvel comics or Detective Comics, but more likely
readers of Marvel comics as the Avengers are from the Marvel universe. The
movie may also be aimed at people who have seen the movies that focused on the
characters individually such as: Thor, Iron Man 1 and 2, The Hulk and Captain
America as all these movies were made to run up to the Avengers movie meaning
that a lot of anticipation was built.
The film trailer attempts to
interest the audience by using action packed scenes that included things like
explosions. The enigmas raised also interest the audience, as they may be
willing to see the movie to answer their questions.
There is an atmosphere of
impending doom created as at the beginning of the trailer we hear an unknown
villain threatening the human race and he is shown in a dark light that
signifies his evil intent. The explosions in the trailer also create a
dangerous atmosphere because the characters are under attack in a life or death
situation. In the trailer we also see soldiers and police officers moving about
or shooting at things which also give the atmosphere of a war zone.
The trailer uses several
clips from the movie such as: action shots from above, close ups of characters
faces, the use of dark lighting which could imply that a certain character has
evil intentions. The trailer also shows the characters in costume which comes
under mise-en-scene. The trailer uses diegetic sounds in a non-diegetic way,
such as when sound clips of the characters talking in the movie which would
have been diegetic were used as voiceovers in the trailer to give the audience
a rough idea of what the movie is about. The sound track for the trailer also
featured a song that had the lyrics "were in this together now" which
suits the plot of the film as it was about people teaming up to take on an
enemy. Props were used for things such as weapons or were involved in things
like special effects such as when explosions occurred and cars were flipped and
debris scattered.
The trailer is indeed
conventional as it includes things like: multiple clips taken from the film,
release dates for the movie, names of companies involved and introduction of
the characters that will be appearing in the movie. As it is a trailer for an
action movie it also has conventions unique to action movie trailers like fast
paced music, past paced scene transitions, the inclusion of explosions and
scenes that involve combat.
The trailer uses dialogue
from the movie to play the part of a voice over. The first line we hear is
"you were made to be ruled" this may raise enigmas as it could cause
the audience to wonder who said this and why they said this. It could also add
to the anticipation as the words create a sense of impending doom and the
audience could be eager to see what happens next. The final dialogue within the
trailer features Tony Stark and Bruce Banner talking to one another and Tony
Stark makes a joke, this could have been done to show the audience that the
movie does also have some comedy in it which may cause it to appeal to an even
larger audience. The tone of the voice-over varies throughout the trailer, the
word spoken at the start of the trailer are said slow and deliberately which
cause them take on a threatening manner. The dialogue spoken by Nick Fury in
the movie is said at a moderate pace and is easy for the audience to understand
which makes it ideal for the trailer as it allows people to follow the rough
plot of the story.
Budget
$220,000,000
(estimated)
Gross
$4,100,000 (UK)
$598,425,442 (USA) (24 June 2012)
$1,370,807,000 (Worldwide) (9 June 2012)
Age rating
UK and Ireland 12A
USA PG-13
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