Evaluation of our trailer design

This is the final version of our movie trailer.

Through out the production of our movie trailer there were various issues and changes we went through.
One of the earliest issues we faced was the issue of appropriate lighting. Our original trailer plan was to have a serial killer chasing a group of people through a forest at night. However, we soon realized it was too dark for us to film and we lacked the proper equipment and funding to rectify the situation. We decided against filming in the forest during the day as we felt it did not create the same atmosphere as it did at night. So we decided to change the plot of our trailer so that I was possible to film indoors so that we could have greater control of the lighting.

It would be impossible for our audience to comprehend our trailer had we not use conventions to convey that the movie was a horror. 
We analyzed other trailers of a similar genre and then decided what codes and conventions to use and those we could vary. An example of a variation we made was the fact that we made our antagonist a female rather than a male. An example of us sticking with conventions would be the fact that

I feel as though the non digetic music does not go well with the genre of the trailer as it does not help create an eerie and dark atmosphere, which was the intention of our horror trailer.

We can't compete with a Hollywood movie trailer as they are funded by large institutions meaning that they can afford to hire professional actors, technical staff, equipment and much more. An example of would be looking at the credits for a movie in which there are pages and pages of names mentioned compared to our team of only 3 people. However we can still attempt to try and replicate the conventions of a Hollywood trailer to the best of our abilities.